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Rating the Audience: The Business of Media

Rating the Audience

Mark Balnaves

Tom O'Regan

Ben Goldsmith

Publication Date: 2011

DOI: http://dx.doi.org/10.5040/9781849664622

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals.
  • Paperback Copy £19.99
  • pb 9781849663410
  • Available
  • Hardback Copy £55.00
  • hb 9781849663427
  • Available
  • ePub File £19.99
  • ePub 9781849664615
  • Available